|Degree Code:||L17||Degree Name:||CERTIFICATE IN PUBLIC RELATIONS|
|Degree Description:||Click to View|
|Module II Fees||View Details|
|Level : 1|
|Course Code||Course Name||Course Hours|
|PUR 101||The Nature Of Public Relations||10||View Description|
The Nature Of Public Relations Description
Introduction to Public Relations; Brief History of Public Relations; Definition of Public Relations; Difference between PR and advertising, propaganda, and Marketing; PR as a management function; Definition and example of publics, functions of PR Manager; Crises of PR; Parliamentary PR and Financial PR, Corporate Identity; and corporate image; PR for Commercial and Non-profit making organization
|PUR 106||Public Relations Research||10||View Description|
Public Relations Research Description
Definition of PR Research; Types of Research; Research Terminologies; Types of PR Search; Desk Research (secondary data analysis), Primary Research (field research) interviews, use of questionnaires – observation; Ad hoc research (one off research) versus continuous research in PR; Significance of Research in PR.
|PUR 105||Tools And Methods Used For Conducting Public Relations||View Description|
Tools And Methods Used For Conducting Public Relations Description
|PUR 104||Media And Public Relations||10||View Description|
Media And Public Relations Description
Definition and Types of Media; Merits and Demerits of each media; Selection of Media; Publicity and forms of Publicity (Planned News and Spontaneous News); Press Conferences; Media Interviews; Principles of Good Relations with the Press; Media in Africa vis-à-vis developed world.
|PUR 103||Planning For Pr Programmes||10||View Description|
Planning For Pr Programmes Description
Definition of Planning; Reasons for Planning for PR Programmes; The six point Planning Model, Methods of Problem identification and Analysis; Objectives setting; Definition of Publics; Selection of media Techniques; BUDGETING; Monitoring and Evaluation of PR Programmes; and Report Preparation.
|PUR 102||Organization Of Public Relations||10||View Description|
Organization Of Public Relations Description
Public Relations Department (Role, Structure, Operations of the Department and Place in the organization); Advantages of PR department; and Disadvantages (Merits and Demerits); PR Consultancy – Definition; Consultancy fees or remuneration; Client – Consultancy relations: Advantages (merits and demerits) Selection of consultancy firms, PR in Developing Countries vis-à-vis Developed Countries. PR Laws; PR Code of Ethics, characteristics of a Good PR Practitioner.
Director, Mombasa Campus
P. O. Box 83732-80100, Mombasa
Tel: 020 2059161
Associate Dean, SOL, Mombasa
Assi. Cordinator, SOB, Mombasa
Coordinator, EMC, Mombasa
School of Continuing and Distance Education