|Degree Code:||L137||Degree Name:||DIPLOMA IN PUBLIC RELATIONS|
|Degree Description:||Click to View|
|Examination Regulations||View Details|
The examination will be governed by the general examination regulations of the University of Nairobi.
|Exemption from Courses||View Details|
Applicants who have undertaken equivalent courses recognized by senate may, on the recommendation of Faculty and approval of the Senate, be exempted up to a maximum of one-third of courses offered in the programme. A student desiring to be exempted for any prior course work will need to make a formal request giving the following information.
The purpose of Diploma in Public Relations is to train persons who wish to pursue a career in Public Relations. The programme is also beneficial to professionals involved in executive-level management, marketing, public relations, and other areas impacting the communications and image of an organization.For those individuals entering the public relations arena, the public relations diploma offers an excellent academic background in public relations in addition to the skills needed to break into and advance in the public relation profession. For those with substantial experience, the course offers the ability to keep a breast of the developments in the industry.
There has been a growing demand from the potential students who have been inquiring about the course at the Extra-mural Centres. The Extra-mural Department has been offering a three months certificate course in public relations. However, many students who have wished to further their studies in the field had to go to other training organizations which offered the diploma level certificate, though they would have preferred to train with the University of Nairobi. It is out of this demand that the department wish to offer the course.The public relations is a multidisciplinary course and therefore, it borrows heavily from fields like, marketing, communication, management, psychology etc. The course will be offered by face to face mode in all the Extra-mural centres of the University of Nairobi.
|Entry Requirements||View Details|
|Level : 1|
|Course Code||Course Name||Course Hours|
|LDR 101||Foundations Of Public Relations||45||View Description|
Foundations Of Public Relations Description
Introduction to Public Relations Management; the history of Public Relations; public relations department; public relation consultants; introduction to planning public relation programmes; the ethics of public relations management and employees relations; exibitions; sponsorships and conferences; special uses of public relation; public relation in developing countries.
|LDR 107||Marketing Management||45||View Description|
Marketing Management Description
Overview of marketing management; marketing philosophies; marketing environment; development of a marketing research and information systems; products decisions; distributions decisions; pricing decisions; promotion; the marketing environment; international marketing; marketing of services; marketing planning; direct marketing; internet marking.
|LDR 105||Introduction To Research Methods||45||View Description|
Introduction To Research Methods Description
Introduction to research; research design and techniques; identification of research problems; sources of data; Research design; Testing hypothesis; measurement and reliability of measure; Writing a research proposal; scale construction techniques; data collection; sampling techniques; sampling errors: data presentation techniques; data analysis; research report writing format.
|LDR 106||Computer Applications||45||View Description|
Computer Applications Description
Introduction to computers; computer hardware; computer software; computer languages; data processing; management information system; the disk operating system’s word processing with word perfect; introduction to spreadsheet; dos files; directory structure; MS-word; desktops publishing; database managemen
|LDR 110||Quantitative Methods||45||View Description|
Quantitative Methods Description
Introduction to quantitative techniques; Fundamentals of mathematics and statistics; data collection and presentation; measure of central tendency; measures of dispersion; correlation and regression; elements of probability and test of hypothesis; network analysis; inventory control models; introduction to linear programming; Queuing theory; Matrix algebra; Precision theory.
|Course Code||Course Name||Course Hours|
|LDR 103||The Foundations Of Social Psychology||45||View Description|
The Foundations Of Social Psychology Description
Introduction to psychology; the psychology of human development; social psychology; introduction to community psychology; personality issues; communication and opinions change psychology; motivation; conflict and adjustments; learning, thinking and problem solving techniques; social behaviour; organizational development; conflict management.
|LDR 102||Mass Communication And The Law Of Tort||45||View Description|
Mass Communication And The Law Of Tort Description
Introduction to mass communication; principle and practice of mass communication; development of (public) communication; news reporting and news writing skills; feature writing; specialized writing; radio and television news production; editing in mass communication; graphics in mass communication; new media writing.
The Law of Tort:
Nature of torts; capacity of parties; general defenses; joint tort feasors; survival of actions; trespass; negligence; nuisance, defamation
|LDR 104||Strategic Public Relations Management||45||View Description|
Strategic Public Relations Management Description
Introduction to strategic management; Public Relations as a strategic management function; strategic role of Public Relations (internal & external); strategic use of public relations techniques; the strategic role of media in public relations management; public relations strategic formulation; public relations implementation; public relations evaluations and control.
|LDR 108||Marketing Communication||45||View Description|
Marketing Communication Description
Introduction to models and techniques of marketing communication; development of effective communications; determining communication objectives; communication channels; marketing communication tools; advertising, personnel selling, sales promotion, publicity. Direct mail; internet marketing.
|LDR 109:||Writing For Public Relations||45||View Description|
Writing For Public Relations Description
Public relations professional writing format: new release, feature article, brochures, newsletter and public service announcement, press releases, query and pitch letters, speeches, writing on-line by e-mail and for web pages; copy dissemination; media use and media network design Emphasis on research fact finding, audience analysis, message design, copy test, selection of communication channels and targeting key publics.
|LDR 114||Research Project||90||View Description|
Research Project Description
By the end of this course, the learner should be able to:
Organize data for analysis.
Director, Mombasa Campus
P. O. Box 83732-80100, Mombasa
Tel: 020 2059161
Associate Dean, SOL, Mombasa
Assi. Cordinator, SOB, Mombasa
Coordinator, EMC, Mombasa
School of Continuing and Distance Education